Berkshire Hathaway HomeServices is proud to announce that it was named “Real Estate Agency Brand of the Year” in the 26th annual Harris Poll EquiTrend® study. Click here to view press release.
Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements. The study was based on opinions of more than 40,000 U.S. consumers surveyed online earlier this year.
“We are excited about the momentum for our company as we enter the spring market," said Dan Forsman, president & CEO of Berkshire Hathaway HomeServices Georgia Properties. "The Berkshire Hathaway HomeServices brand is being quickly recognized and valued by agents and consumers. The combination of our national and our local branding campaigns are having a very positive impact for our associates and their clients. We look forward to a very strong year in 2014.”
The brand received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity. According to Harris, a brand is defined as a set of persuasive promises about a product, service or organization that differentiates it from others in a universally positive, contextually relevant or personally compelling way.
For Additional Information, Visit www.BHHSGeorgia.com